Services We Offer
Online Advertising
our Online Ad Services
Your rodeo website is what your members come to see. It is where your key information is consumed and is the focal point of your marketing efforts. To grow your organization, more traffic, that is, more interest, needs to be driven to your website. Growth in membership. Growth in spectators. These are both objectives in growing your organization. Online advertising can bring you well targeted traffic based on their interest in rodeo and their proximity to your organization.
Any website draws in traffic organically from several sources and you may already have social media efforts that help raise awareness in the rodeo community. The opportunity with online ads is to increase that traffic up to 10 times, without breaking your organization marketing budget.
The Benefits
With online ads, you specify the outcomes you want, we build the campaigns. For example, you may have a series of rodeos scheduled for this season. You want to increase the number of entries at each rodeo. This means driving traffic to your online rodeo entry system. The end result is more members and more entries per rodeo. This also leads to word of mouth and continued referral growth of your association.
We Can Help
We have 25+ years of experience in managing online advertising campaigns such as Google Ads. This experience has taught us how to target the audience based on where you operate as well as the demographic profiles that are consistent with the rodeo industry.
We do not require that we have built your website to help you with online ads. Regardless of how or who built your website, online ads can generate additional new traffic well beyond the current organic traffic and repeat visitors.
Online Ad Platforms
We have worked with just about every ad platform on the market. You can trust us to get it right. Your budget can be as large as small as you choose to spend. Our first choice is Google Ads for several key reasons.
Google Ads
Reasons #1 is simply effectiveness. Over many years of running many ad platforms, we consistently shift the majority of online ad dollars to Google Ads. We believe the key measure in online ad effectiveness is cost per conversion. That is, how much does it cost per each successful sign up of a new member, or a an increase in spectators. Google Ads consistently provides the best growth per dollar invested.
Reasons #2 is control. No other ad platform gives you as much control over the budget, placements, the message, the geography and the demographic targeting. Your budget is spent where you want it, when you want it, and on who you want. Google brings you people with intent on their minds.
Facebook Ads (Meta)
Our second choice is Facebook Ads for one key reason, much of your market is already on Facebook (or Instagram) which is part of the Meta advertising platform. Facebook ads are especially effective as awareness level ads when targeted at spectators to drive an increase in gate and concession sales.
Online Ad Management rates
We do not earn a commission from the ad platforms we manage. When we set you up for a campaign, there will be two investments you will need to make. The first is the media costs which will be paid direct to the platform, such as Google Ads or Meta Ads (Facebook and Instagram). The second is our online advertising management fee.
Each ad campaign and budget for each organization is different in regards to budgets, timing, duration, targeting, complexity and platforms. Our online advertising management fee will be based on a discussion we have with you regarding these factors and then we give you a quote on the fee to manage.
Our job is get the best return for your Marketing Investment. The growth from these campaigns will make you wonder why you didn't do this before. At that point, the cost, or rather the investment, which was a decision item, becomes a no-brainer to continue growing your organization.